For ecommerce stores · Free · 5 minutes
Google Ads audit for ecommerce — fix Shopping, PMAX, and product feed leaks.
Most Shopify, WooCommerce, and BigCommerce stores leak 15–30% of their paid-search budget through disapproved feed items, PMAX cannibalizing brand traffic, and Shopping campaigns bidding on unprofitable SKUs. This free audit pulls live account data and tells you exactly where the money is going.
Free · 5 min · No credit card · Read-only OAuth
Ecommerce Snapshot
Typical monthly spend
$1K–$20K/mo
Typical CPC range
$0.50–$5
Typical monthly waste
$300–$4,500/mo
Benchmarks from hundreds of audited ecommerce accounts. Your results will be specific to your account once connected.
What this audit catches in ecommerce
The leaks specific to ecommerce stores.
PMAX eats your brand traffic
Performance Max campaigns love to absorb branded search queries you would have won organically. Without a brand-exclusion list, Google will happily charge you $2–$5 per click for traffic that was already yours. The audit quantifies the brand spend bleeding into PMAX and shows the exact campaigns doing it.
Product feed disapprovals silently kill ROAS
A single Merchant Center suspension or 200+ disapproved items can wipe 40% of your impressions overnight — and the dashboard rarely screams loudly enough. The audit reads your feed health, flags disapproval reasons, and highlights SKUs that never ship an impression because of policy or GTIN issues.
Shopping spends on zero-margin SKUs
Target ROAS bidding only sees revenue, not contribution margin. Most stores end up funneling spend into high-ticket but low-margin products while starving the real winners. The audit surfaces your top spending products, pairs them with conversion data, and flags the SKUs that should be excluded or bid down.
What a ecommerce audit typically finds.
A typical ecommerce account spending $8K/mo on Google Ads sees around $1,200–$2,000 of that lost to PMAX brand cannibalization, Shopping spend on unprofitable SKUs, and broad-match search terms that never convert. Fixing the top three findings usually reclaims 18–25% of monthly spend without reducing volume — and often improves blended ROAS by 0.4–0.8x within a month.
Feed Health
42 disapproved products in Shopping
PMAX Brand Bleed
PMAX absorbing branded queries
SKU-Level ROAS
8 SKUs spending with ROAS < 1.0
Search Term Waste
63 irrelevant queries on broad match
Ecommerce-specific checks
What we check that a generic audit won't.
- Merchant Center feed health — disapproved items, GTIN errors, policy suspensions
- PMAX brand-query exclusion and campaign-level negative keyword lists
- Shopping spend by product, with contribution margin overlay
- Target ROAS vs actual ROAS drift across Shopping and PMAX campaigns
- Search-partner and Display placements inside Search campaigns
How it works
From connect to insights in 5 minutes.
Connect Google Ads
One-click OAuth. Read-only access — we can't make changes until you explicitly approve them. Takes 30 seconds.
AI analyzes your account
Our engine benchmarks your account against the patterns that matter in your industry — not a generic checklist.
Get your industry fix list
You get 3 pulse metrics, a prioritized 3-pass action plan, and exact dollar impact for each fix — tuned for your vertical.
FAQ
Common questions from ecommerce stores.
Does this audit work for Shopify and WooCommerce stores?
Yes. The audit reads directly from your Google Ads account via OAuth, so it works the same whether your store runs on Shopify, WooCommerce, BigCommerce, Magento, or a custom stack. If you have a Merchant Center feed and a Google Ads account, the audit will analyze it.
Will the audit see my product feed in Merchant Center?
The audit checks Shopping campaign performance and flags when impressions have dropped sharply, which is often the signal that feed disapprovals are happening. For deeper feed diagnostics, we point you to the exact Merchant Center report to open — and we surface the product IDs that are spending without converting.
My store uses PMAX — is that a problem?
PMAX is not a problem by itself. The common issue is that PMAX absorbs branded search queries you would have won anyway, and it mixes Display, YouTube, and Shopping placements with no transparency. The audit flags when PMAX is cannibalizing brand spend and recommends brand-exclusion lists.
How is this different from the Google Ads recommendations tab?
The recommendations tab is optimized for Google's revenue, not yours. It will often suggest auto-applied bid increases, broad match expansions, and budget lifts that raise spend before they raise profit. Our audit ranks findings by dollar impact to your account, not by Optimization Score.
Get your free ecommerce audit now.
Takes 5 minutes. No changes made to your account. No credit card required.
Just connect to Google — no forms, nothing to fill in.
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