For law firms · Free · 5 minutes
Google Ads audit for law firms — stop paying $150 for the wrong clicks.
Legal CPCs are the most expensive on the internet. A single wasted click on "personal injury lawyer" can cost $150–$400, and most law firms are quietly paying for clicks from outside their licensed jurisdictions, from job seekers, or from pro-bono queries. This free Google Ads audit finds those leaks in under 5 minutes — with real dollar amounts, not vanity scores.
Free · 5 min · No credit card · Read-only OAuth
Legal Snapshot
Typical monthly spend
$5K–$30K/mo
Typical CPC range
$50–$200+
Typical monthly waste
$2,000–$9,000/mo
Benchmarks from hundreds of audited legal accounts. Your results will be specific to your account once connected.
What this audit catches in legal
The leaks specific to law firms.
Out-of-jurisdiction clicks you can never convert
If you are a Georgia firm bidding on "car accident lawyer" without tight geo-targets and radius rules, you are paying for clicks from Florida and Alabama that your intake team has to reject. A single day of loose targeting can burn $400–$800 on leads you cannot legally represent. The audit flags geo-target coverage and recommends the exclusions most law firms miss.
Job-seeker and pro-bono queries you never negatived
Search terms like "personal injury lawyer salary," "how to become a lawyer," and "free legal aid" show up in every unfiltered account. At $80+ CPCs, even a handful of these per day is a real line-item cost. The audit pulls your 90-day search term report and shows the top waste queries ranked by dollar burn.
Intake not wired back to Google Ads
Most firms optimize toward "form submissions" or "phone calls" — but Google cannot see which of those became signed cases. That means bidding is tuned for form-fills, not clients, and the algorithm keeps optimizing toward the wrong outcome. The audit checks whether your intake CRM is feeding qualified-lead and signed-case conversions back into Google Ads.
What a legal audit typically finds.
A typical personal-injury firm spending $18K/mo on Google Ads is usually wasting $3,500–$6,500 on out-of-jurisdiction clicks, job-seeker queries, and after-hours spend with no intake coverage. Even a modest cleanup — tighter geo rules, a shared negative keyword list, and importing signed-case conversions — typically cuts cost-per-qualified-lead by 25–40% within 60 days, which is 1–3 additional cases per month at zero extra spend.
Geo-Target Waste
47 clicks from outside licensed states
Negative Keywords
Missing job-seeker / pro-bono negatives
Conversion Signal
Signed-case conversion not imported
Ad Schedule
After-hours spend with no call coverage
Legal-specific checks
What we check that a generic audit won't.
- Geo-target coverage vs licensed jurisdictions, including radius targets
- Negative keyword hygiene for job, salary, free, and DIY legal queries
- Call-tracking integrity and conversion import from intake CRM (Lead Docket, Clio Grow, Litify, etc.)
- Ad scheduling vs actual intake / answering-service coverage
- Practice-area ad group separation (PI vs criminal vs family) with distinct copy and bids
How it works
From connect to insights in 5 minutes.
Connect Google Ads
One-click OAuth. Read-only access — we can't make changes until you explicitly approve them. Takes 30 seconds.
AI analyzes your account
Our engine benchmarks your account against the patterns that matter in your industry — not a generic checklist.
Get your industry fix list
You get 3 pulse metrics, a prioritized 3-pass action plan, and exact dollar impact for each fix — tuned for your vertical.
FAQ
Common questions from law firms.
Does the audit understand practice-area nuances (PI vs criminal vs family)?
The audit reads your campaign and ad group structure, so it sees when practice areas are mixed together or when copy and keywords do not match the intent of a specific practice. It flags over-broad campaigns and suggests splitting when mixing is hurting match-type quality and CPC efficiency.
We get a lot of junk leads — can the audit help?
Yes. Most legal junk leads come from three sources: broad-match keywords catching informational queries, missing negative keyword lists, and conversion tracking that counts form-fills instead of qualified leads. The audit surfaces all three and ranks them by dollar impact on your account.
Will this replace our marketing agency?
No. The audit is a diagnostic, not a replacement for ongoing management. Most firms use the audit to verify that their current agency or in-house team is catching the obvious waste, and to push for fixes on anything that slipped through. If you run campaigns yourself, the 3-pass fix list is something you can execute solo.
Is the audit safe for a law firm account — does it make changes?
The audit is strictly read-only. We connect via Google OAuth with analysis-only scope and cannot pause, edit, or bid on anything inside your account. You see the findings and decide what (if anything) to change.
Get your free legal audit now.
Takes 5 minutes. No changes made to your account. No credit card required.
Just connect to Google — no forms, nothing to fill in.
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Looking for the general Google Ads audit? It covers waste rate, demand captured, and CPA for any account.