For insurance agents · Free · 5 minutes
Google Ads audit for insurance agents — fight lead farms, win brand defense.
Insurance has some of the most brutal auction dynamics on Google. Lead-gen farms, national brands, and aggregators push CPCs to $30–$100+ — and an independent agent running "auto insurance near me" without a strong negative keyword list and a brand-defense strategy loses money every single day. This free audit diagnoses exactly where your budget is going.
Free · 5 min · No credit card · Read-only OAuth
Insurance Snapshot
Typical monthly spend
$3K–$20K/mo
Typical CPC range
$30–$100
Typical monthly waste
$1,200–$5,500/mo
Benchmarks from hundreds of audited insurance accounts. Your results will be specific to your account once connected.
What this audit catches in insurance
The leaks specific to insurance agents.
Broad match is a lead-farm magnet
Terms like "auto insurance," "cheap car insurance," and "compare insurance quotes" attract comparison-shoppers, bots, and lead aggregators reselling the same prospect to 8 other agencies. On broad match, a single unmanaged ad group will burn $300+/day on queries that never turn into a bound policy. The audit shows your broad-match exposure and the top waste queries ranked by dollar burn.
No brand defense against national carriers
Geico, Progressive, and State Farm bid on your agency name to intercept high-intent prospects. If you are not running a brand campaign with exact match on your own name, you are paying organic traffic to competitors in the SERP. The audit checks whether your brand is defended and estimates the impression share you are currently ceding.
Conversion tracking counts quote-forms, not bound policies
Every insurance account counts form-submissions as the conversion — but only 20–35% of those become quoted accounts, and only a fraction become bound policies. If your AMS (Applied, EZLynx, HawkSoft) is not feeding bound-policy events back to Google Ads, bidding is optimizing for the cheapest quote-request, not for policies that actually close.
What a insurance audit typically finds.
A typical independent agency spending $12K/mo on Google Ads is usually wasting $2,500–$5,000 on broad-match comparison shoppers, missing brand defense, and quote-form optimization that never makes it to bound policies. Tightening match types, adding a 200+ term negative keyword list, running a brand campaign, and importing bound-policy conversions typically cuts cost-per-bound-policy by 35–55% within 60–90 days.
Broad Match Waste
94 irrelevant quote-shop queries
Brand Defense
No exact-match brand campaign
Conversion Quality
Bound-policy not imported from AMS
Geo-Target Hygiene
Licensed-state targeting too loose
Insurance-specific checks
What we check that a generic audit won't.
- Broad-match exposure and negative keyword list depth (target: 150+ terms)
- Brand campaign presence and exact-match coverage on agency name
- Bound-policy conversion import from agency management system (AMS)
- Licensed-state geo-targets with exclusion of unlicensed states
- Lead-quality segmentation: auto vs home vs life vs commercial in separate campaigns
How it works
From connect to insights in 5 minutes.
Connect Google Ads
One-click OAuth. Read-only access — we can't make changes until you explicitly approve them. Takes 30 seconds.
AI analyzes your account
Our engine benchmarks your account against the patterns that matter in your industry — not a generic checklist.
Get your industry fix list
You get 3 pulse metrics, a prioritized 3-pass action plan, and exact dollar impact for each fix — tuned for your vertical.
FAQ
Common questions from insurance agents.
Will this help for captive agents (State Farm, Allstate, Farmers)?
Yes — with a caveat. Captive agents usually run inside a corporate-approved program with constrained keyword, copy, and landing-page options. The audit still surfaces waste and geo-targeting issues, but some fixes require coordination with corporate marketing. Independent agents have more flexibility to act on findings directly.
I sell across auto, home, life, and commercial — does the audit split these?
Yes. The audit reads your campaign structure and flags when multiple product lines are mixed into one campaign or ad group, which is one of the most common reasons CPA looks fine in aggregate but is actually losing money on specific lines. We break down waste by product line where your structure allows it.
What about lead aggregator traffic — can the audit detect it?
Lead aggregator and comparison-shop traffic shows up in the search term report as queries containing "compare," "quotes," "cheap," "free quote," and aggregator brand names. The audit pulls these queries, quantifies the spend, and recommends a negative keyword list you can paste directly into Google Ads.
Do you work with EZLynx or Applied AMS conversion import?
Yes. The audit checks whether your AMS is exporting bound-policy events back to Google Ads. Most AMS platforms support offline conversion import (directly or through a Zapier/PieSync bridge), and wiring this up is almost always the single highest-impact fix for an insurance account.
Get your free insurance audit now.
Takes 5 minutes. No changes made to your account. No credit card required.
Just connect to Google — no forms, nothing to fill in.
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