For healthcare & dental · Free · 5 minutes
Google Ads audit for healthcare and dental practices — built HIPAA-aware.
A new patient at a dental or medical practice is worth $5K–$15K in lifetime value, which means small CPA improvements produce outsized ROI. But most practices are run by office managers with no PPC training, relying on form fills that never made it back to Google as a conversion. This free audit reviews your account with HIPAA-aware handling, flags the tracking gaps, and shows the 3 biggest wins.
Free · 5 min · No credit card · Read-only OAuth
Healthcare Snapshot
Typical monthly spend
$2K–$15K/mo
Typical CPC range
$20–$60
Typical monthly waste
$600–$3,500/mo
Benchmarks from hundreds of audited healthcare accounts. Your results will be specific to your account once connected.
What this audit catches in healthcare
The leaks specific to healthcare & dental practices.
Conversion tracking is missing patient-quality signal
Most practices optimize toward "contact form submission" — but not every form becomes a booked appointment, and the ones that do often represent a wide range of lifetime value. The audit checks whether appointment-booking software (Dentrix, Eaglesoft, Weave, NexHealth) is feeding booked-appointment conversions back to Google Ads. Without that signal, bidding optimizes for the cheapest clicks, not the best patients.
Procedure-level ROI is invisible
A cleaning is worth $120. Invisalign is worth $5,500. If they share a campaign and a bid strategy, the algorithm will happily starve the high-value procedure in favor of cheaper-to-convert cleanings. The audit flags campaigns where high-LTV procedures are lumped in with low-LTV services, which almost always suppresses profitable growth.
HIPAA-sensitive terms and copy compliance
Healthcare advertisers face tighter scrutiny on personalized ads, audience targeting, and tracking. Many practices accidentally set up remarketing audiences or upload customer lists that conflict with Google's healthcare policies. The audit reviews which audience and targeting configurations are HIPAA-risky and flags them before they become a compliance issue.
What a healthcare audit typically finds.
A typical dental or medical practice spending $6K/mo on Google Ads is usually wasting $900–$2,000 on low-intent symptom queries, broad campaigns that starve high-LTV procedures, and conversion tracking that cannot tell the difference between a form-fill and a booked appointment. Importing booked-appointment conversions and splitting high-LTV procedures into their own campaigns typically cuts cost-per-new-patient by 25–40% and unlocks demand that was previously hidden by bad signal.
Conversion Tracking
Booked-appointment not imported
High-LTV Procedures
Invisalign mixed with cleanings
Negative Keywords
DIY and symptom-research queries
Audience Compliance
Remarketing lists from condition pages
Healthcare-specific checks
What we check that a generic audit won't.
- Booked-appointment conversion import from practice management / scheduling software
- Campaign split between high-LTV procedures (implants, Invisalign, cosmetic) and general services
- HIPAA-compliant audience and remarketing configuration
- Call tracking and new-patient vs existing-patient call routing
- Negative keyword coverage for DIY, symptom, and insurance-only queries
How it works
From connect to insights in 5 minutes.
Connect Google Ads
One-click OAuth. Read-only access — we can't make changes until you explicitly approve them. Takes 30 seconds.
AI analyzes your account
Our engine benchmarks your account against the patterns that matter in your industry — not a generic checklist.
Get your industry fix list
You get 3 pulse metrics, a prioritized 3-pass action plan, and exact dollar impact for each fix — tuned for your vertical.
FAQ
Common questions from healthcare & dental practices.
Is the audit HIPAA-compliant?
The audit is read-only and analyzes campaign-level Google Ads data (keywords, spend, clicks, impressions), which does not contain protected health information. We flag any audience or targeting setup in your account that could create HIPAA risk, but the audit itself does not touch patient data.
Will this audit help for specialty practices (orthodontics, dermatology, cosmetic)?
Yes — in fact, specialty practices see the biggest wins from this audit. Specialty procedures have the highest patient LTV, which means small CPA improvements produce outsized impact. The audit is especially useful for Invisalign, implants, LASIK, cosmetic derm, and cosmetic surgery accounts.
We use Weave / Dentrix / NexHealth for scheduling — does the audit see those?
The audit checks whether your scheduling software is feeding booked-appointment conversions back to Google Ads. Most practice management platforms support this through offline conversion import or a Zapier integration — if it is not wired up, that is almost always the single highest-impact fix.
What if we don't do much Google Ads — is the audit still useful?
Yes. Even at $1,500–$3,000/mo of spend, a single missing conversion import or an untargeted ad group can cost $500+/mo. The audit scales to the size of your account and ranks findings by dollar impact, so small accounts see small-but-meaningful fixes.
Get your free healthcare audit now.
Takes 5 minutes. No changes made to your account. No credit card required.
Just connect to Google — no forms, nothing to fill in.
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Looking for the general Google Ads audit? It covers waste rate, demand captured, and CPA for any account.