For home services · Free · 5 minutes
Google Ads audit for home services — HVAC, plumbing, roofing, electricians.
Home-services CPCs run $15–$80, and most owners run ads between jobs with no time to babysit a campaign. That means loose service-area radius, no call tracking, no LSA integration, and emergency queries mixed with informational ones. This free Google Ads audit reads your account in 5 minutes and shows exactly where your phone-lead dollars are being wasted.
Free · 5 min · No credit card · Read-only OAuth
Home Services Snapshot
Typical monthly spend
$1K–$10K/mo
Typical CPC range
$15–$80
Typical monthly waste
$400–$2,800/mo
Benchmarks from hundreds of audited home services accounts. Your results will be specific to your account once connected.
What this audit catches in home services
The leaks specific to home services.
Service-area radius is too wide
Most HVAC and plumbing accounts are set to a 30- or 50-mile radius around the shop — which sounds reasonable until you realize you are paying $45 per click from a town your van will not drive to. The audit compares your geo targets to the service areas where your jobs actually close, and flags the miles that are bleeding budget.
Emergency vs informational queries are mixed
"Water heater leaking" is a high-intent emergency query worth $60. "How does a water heater work" is a DIY query worth nothing. Most home-services accounts bid on both at the same rate because they are sitting in the same ad group on broad match. The audit separates the intent tiers and shows you which clicks are actually phone-ready.
Phone calls are not tracked as conversions
In home services the phone is the conversion — but most accounts still optimize toward form submissions or website clicks. Without Google call tracking (or a tool like CallRail) wired back as an imported conversion, Google is bidding blind and your cost-per-call looks fine only because the denominator is wrong. The audit checks whether calls are actually feeding the bidding algorithm.
What a home services audit typically finds.
A typical HVAC or plumbing account spending $4K/mo on Google Ads is usually wasting $600–$1,400 on out-of-service-area clicks, DIY queries, and after-hours spend with no one to answer the phone. Tightening the service radius, adding a 40-term negative keyword list, and importing CallRail conversions typically drops cost-per-call by 30–45% within 30 days — which is 10–20 more booked jobs per month on the same budget.
Geo-Target Waste
Radius includes non-service ZIPs
Call Tracking
Phone calls not imported as conversions
Negative Keywords
Missing DIY / informational negatives
Ad Schedule
Ads running when shop is closed
Home Services-specific checks
What we check that a generic audit won't.
- Service-area geo-targets cross-referenced with ZIPs where jobs actually close
- Call-tracking setup (Google forwarding numbers or CallRail) and conversion import
- Negative keyword list for DIY, "how to," parts, and warranty queries
- Ad scheduling against business hours and answering-service coverage
- LSA (Local Services Ads) vs Search overlap and budget allocation
How it works
From connect to insights in 5 minutes.
Connect Google Ads
One-click OAuth. Read-only access — we can't make changes until you explicitly approve them. Takes 30 seconds.
AI analyzes your account
Our engine benchmarks your account against the patterns that matter in your industry — not a generic checklist.
Get your industry fix list
You get 3 pulse metrics, a prioritized 3-pass action plan, and exact dollar impact for each fix — tuned for your vertical.
FAQ
Common questions from home services.
Does this audit help if I run Local Services Ads (LSAs) too?
Yes. The audit focuses on your Google Ads Search campaigns, but it flags when Search and LSA are likely competing for the same queries — which is common for HVAC and plumbing. When both are running, tightening Search keywords around non-LSA queries is usually the biggest efficiency win.
I run ads myself between jobs — can I act on the findings?
Yes — the output is a 3-step prioritized fix list with exact keywords, geo rules, and negative keyword recommendations. Most owners can apply the top fixes in 20–30 minutes inside Google Ads. If you want help, the same recommendations can be executed through AdsAgent's approval-based workflow.
What if my call tracking is through a different tool?
Whether you use CallRail, WhatConverts, Invoca, or Google's built-in call tracking, the audit checks whether calls are flowing back into Google Ads as conversions. The fix is usually a conversion-import setup (CallRail → Google Ads offline conversion), which we walk you through.
My ads run on nights and weekends — is that wasted spend?
Not always. Emergency plumbing, water damage, and HVAC failures peak at nights and weekends. The audit checks whether your after-hours spend correlates with actual after-hours bookings — if you have a 24/7 answering service, keep it on. If voicemails go unanswered, pause.
Get your free home services audit now.
Takes 5 minutes. No changes made to your account. No credit card required.
Just connect to Google — no forms, nothing to fill in.
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Looking for the general Google Ads audit? It covers waste rate, demand captured, and CPA for any account.